- Customer Acquisition
- Customer Engagement
- Industries We Serve
- Contact Us
For our second entry in our attribution series we want to guide SEM experts to make educated (and data-driven) bidding decisions based on the important attribution aspect of time.
The question of when a conversion is reported has a big impact on how useful the data is for decision making and how easy the data is to manipulate. The time aspect is also one of the easiest ways advertisers get fooled by the data and draw faulty conclusions from cases such as "infinite ROI" or alarmingly low CPAs.
There's a lot of hype around how technology innovations will impact healthcare providers. From the never-ending growth in new digital technologies to increasingly sophisticated chatbots, the buzz is focused on how that’s going to impact the healthcare industry today and beyond.
You might be wondering why I've chosen to use a picture from "Young Frankenstein" to accompany an article about customer service. Like many people, I've been thinking about the comic genius of Gene Wilder, and remembering this movie monster creation, stitched together from disparate parts. This kind of monster doesn’t just exist in the movies, I thought. It exists in customer service.
Millennials, born between 1980 and 2000, are both the 20th century's last generation and its first truly digital one. Known for always being plugged into their mobile phones, tablets, and social media, millennials turn to digital for anything from chatting and texting with friends to researching and making purchasing decisions. Hovering at around 80 million of the U.S. population, they wield tremendous spending power at approximately $200 billion each year. Already a potent force, they will truly come into their own by 2020 as their spend is projected to grow to $1.4 trillion annually and represent 30 percent of total retail sales. Such high stakes require retailers to embrace the digital age and cater to the ambitious demands – and digital requirements – of millennials.
Omnichannel, predictive analytics, and big data! Oh my! These three terms are just a few of the many customer experience (CX) considerations that have become hot topic buzzwords for chat centers. Unfortunately, the lack of a rigid, standard definition for many of these terms has created an opening for many opportunistic legacy chat vendors. Some vendors are claiming they're able to provide these features to customers with quasi-solutions, misleading claims, and outdated technology. Unless you've spent a decade working in a chat center understanding how these technology capabilities truly work, it can be difficult to know if your chat vendor is providing everything they claim.
For today's consumers, digital is a way of life. By analyzing annual holiday season shopping trends, we see increases in usage of digital devices, such as mobile phones and tablets, by shoppers to research and make purchasing decisions. As a result, retailers have turned their efforts to optimizing the digital shopping experience, helping increase incremental conversions, as well as reducing the cost of customer service.
With the recent announcements from Google broadcasting the ability to test out their shiny new "data-driven" attribution model, our customers have not been shy about sharing their impressions and asking 7 of ours. Before delving too far into that topic, we’d like take a step back and lay down the basics of SEM attribution and highlight some important points before getting into technical applications and the newest features.
Facebook announced this week that companies can now send consumers automated chatbot promotions through Messenger within 24 hours of a customer-initiated interaction. Companies should be cautious however, and make sure they understand the consumer's intent to ensure that they engage that person with the right message in the right moment. This is a great opportunity for B2C companies, but too many times I've seen companies squander revenue opportunities because they lack a scientific approach.
If you're responsible for improving online conversions and sales within your organization, it pays to understand exactly how today's top digital customer experience (CX) technologies excel in this area. CX technology provides a win-win to consumers and businesses by increasing sales and improving customer loyalty.
Over the last several years, the buzz has been incessant surrounding millennials, the age group born between 1980 and 2000. There's a pretty good reason why: They outnumber baby boomers and, according to PwC, they are expected to be over 50% of the global workforce by 2020.