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With the recent announcements from Google broadcasting the ability to test out their shiny new "data-driven" attribution model, our customers have not been shy about sharing their impressions and asking 7 of ours. Before delving too far into that topic, we’d like take a step back and lay down the basics of SEM attribution and highlight some important points before getting into technical applications and the newest features.
If you're responsible for improving online conversions and sales within your organization, it pays to understand exactly how today's top digital customer experience (CX) technologies excel in this area. CX technology provides a win-win to consumers and businesses by increasing sales and improving customer loyalty.
Over the last several years, the buzz has been incessant surrounding millennials, the age group born between 1980 and 2000. There's a pretty good reason why: They outnumber baby boomers and, according to PwC, they are expected to be over 50% of the global workforce by 2020.
As digital customer experience (CX) gets more and more complicated, wouldn't you love a super-simple way to clarify your thinking and prioritize next actions? Well here it is! 7 has put together a good ol’ fashioned checklist that you can complete in minutes. See how it strips away complexity and gives you some much needed clarity on what to do next.
If you're responsible for responding to the mounting pressure to turn customer data into measureable value, do not miss this report… Organizations are investing in digital customer experience (CX) enhancements such as virtual agents, chat, and web-connected IVRs because they see how effective these technologies are at driving down support costs and improving the customer experience.
When today's consumers are in need of information from a company, their initial reaction is to reach for their smartphone, tablet, or laptop and go online. While navigating your website, customers expect to be able to find quick, accurate answers to their questions, completely on their own. A consumer's ideal experience is one where they can get all the information they need without having to interact with a service or sales agent.
There's a lot of hype around the next big technology innovation for healthcare providers. From the never-ending growth in new digital technologies to increasingly sophisticated chatbots, the buzz is focused on what’s going to impact industries today and beyond.
Last week Google announced that in the coming months we will be able to bid separately for tablet and desktop traffic again. This is a development we have been hoping for since that ability was removed three years ago. It is significant because it will greatly improve the ability for advertisers to enhance their performance on mobile devices.
Retail banking has undergone a fundamental structural shift since the financial crisis of 2009. Up to that point, banks relied heavily on financial leverage to create value, but since then, banks have been looking to drive value and regain the lost trust of consumers. Digital transformation has been a key component in driving value and enhancing the experience to attract new customers.
Today’s consumers are all about digital banking. With the rapid growth in online and mobile banking, fewer and fewer people visit a branch for their banking transactions. Recent studies have shown that 4 in 10 Americans haven’t visited a branch in the last six months, which explains the 5% annual closing rate of branches since 2009.