Intuitive Customer Experience Company 7 Acquires Social Commerce Firm Shopalize
Acquisition Adds Social Commerce Capabilities to Company’s Vision and Delivery of Omnichannel Customer Experience
CAMPBELL, Calif. — May 14, 2013 — 7, the intuitive customer experience company, today announced its acquisition of Shopalize, a comprehensive social commerce platform specializing in social sharing and social referral solutions. With its Predictive Experience Platform, 7 leverages big data and predictive analytics to better understand customers and improve customer service and sales results for top global enterprises in multiple industries. With the acquisition of Shopalize, 7 will offer rich, intuitive social experiences to online consumers while they interact with online businesses.
Shopalize enables e-commerce retailers to promote their brand and increase sales through social sharing, then measure the ROI of social marketing initiatives through comprehensive analytics. Using Shopalize social plugins, consumers can share their purchases or promotions after order checkout and optionally earn rewards for referring friends to e-commerce retailers. Consumers can also use the plugin to discover, in real time, which products other consumers are buying from the retailer. Shoppers considering a purchase can also solicit friends’ input by asking them to vote on a set of short-listed products while sharing their opinion.
Implementing the Omnichannel Vision
The Shopalize acquisition is the latest step in realizing 7 CEO PV Kannan’s omnichannel vision to power multi-channel, multi-modal and multi-device engagement to make customer service and sales simple. The newly acquired technology and products, along with 7’s recently announced solutions, such as 7 Assist, will improve prediction and real-time decisioning, while driving improved e-commerce service and sales outcomes across online and mobile channels.
“This is an excellent opportunity for 7 to combine rich content from users and cutting-edge social engagement and amplification tools with our Predictive Experience Platform, to offer an unparalleled customer experience and accelerated sales for e-commerce companies,” stated 7 founder and CEO PV Kannan. “With our omnichannel vision, we are enabling customer interactions across all channels and applying our predictive analytics to give customers a smarter, simpler experience. We’re transforming the customer experience step by step and improving service and sales across industries.”
Shopalize’s technology and product will be integrated with 7’s existing products and will also be offered as a stand-alone solution to enterprise clients.
7 makes customer service and sales simple. Our platform and applications use big data and predictive analytics to understand customers and drive better service and sales results for large enterprises. We do this over 2.5 B times a year for the world’s leading companies. 7’s platform enables an omnichannel interaction experience. We connect customer interactions across an enterprise’s web, mobile, chat, social, and phone channels. It’s all in real-time and in the cloud. Our solutions drive immediate business results. We increase revenues, reduce service and sales costs, and create more satisfied customers. 7 serves the Global 100 market leaders in the Financial Services, Retail, Telecommunications, Technology, and Travel Industries. 7 is noted by Forbes as one of America’s Most Promising Companies. 7 is a trademark of 24/7 Customer, Inc. 7 is based in Campbell, California. For more information, visit: www.247-inc.com.
7 is a trademark of 24/7 Customer, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.