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Here are 7 key capabilities 7 Predictive Search Bidding uses to give your campaigns a boost:
Bids based on average daily click values leave millions of dollars in potential revenue and savings unrealized. Our bidding engine accurately calculates the true value of clicks, so you never underpay or overpay for a conversion.
Automatically adjust bids throughout the day, even several times an hour, to hit your target metrics such as revenue growth, conversions, Life Time Value (LTV), and more.
Assign goals, view forecasts and analyze performance with our Autopilot Dashboard. Advertisers can better understand current conditions and effectively steer KPIs easily.
Better understanding the ads that fuel success metrics and combining that insight with on-site consumer behavior empowers advertisers to further optimize paid campaigns.
Calculate and adjust long tail bids more effectively, giving you opportunities to convert that your competitors will likely miss.
Gather data from the initial search, and use intent data gathered throughout the journey to deliver more effective, personalized campaigns.
Use Google's Campaign Drafts and Experiments to run objective A/B tests of 7 Predictive Search Bidding versus your current bidding approach.