Context Matters – New [24]7 Infographic

January 2, 2014
Kevin Payne, Vice President, Global Demand Generation & Field Marketing

We previously blogged about the results of a recent [24]7.ai survey of smartphone users.  They overwhelmingly said that context matters when it comes to customer service. With the accelerating adoption of smartphones, consumers now engage with the world via multiple channels and devices. These new parameters of engagement have changed consumer expectations as they now demand contextual customer service delivered on “their terms.  77% of the smartphone users surveyed said that they get frustrated when companies they do business with can’t maintain the context of their conversation across channels.  This new infographic portrays key findings from the survey.  You can get a copy of the infographic as well as a complete overview of the survey results here.

Kevin Payne, Vice President, Global Demand Generation & Field Marketing
Kevin Payne, Vice President, Global Demand Generation & Field Marketing

Add new comment