Webinar: Utilize These 5 Key Consumer Behaviors to Improve Financial Services CX

April 28, 2016
Vijai Shankar, Sr. Director Industry Marketing

Digital has become the way of life for consumers today. As more consumers use mobile phones, tablets, and other digital devices to make basic financial transactions, banks have responded by focusing their traditional banking channels, such as branches and call centers, to more focus and support consumer’s digital channels, thus reducing costs of servicing them.

With this transformation and constantly rising consumer expectations in mind, banking leaders need to leverage key customer behaviors, such as increasing self-service rates and digitizing the phone experience across all channels to drive business outcomes. Understanding and acting upon behaviors such as this can vastly improve the overall banking experience, while growing revenues, deepening relationships and lowering costs of customer service.

The key is understanding what are all the new customer behaviors and their corresponding expectations for customer experience. This will help banking CX leaders incorporate these expectations into their typical banking journeys.

Please join me for 45 minutes to hear [24]7.ai's webinar on May 10 that will present the key customer behaviors that impact CX and what banking CX executives can do in 2016 to improve their business outcomes.

In this webinar, banking executives can learn about:

  • Five key behaviors that every CX leader in banking needs to know
  • Solutions utilizing this insight to drive business outcomes
  • Examples of customer journeys corresponding to these behaviors

Register for the webinar

Vijai Shankar, Sr. Director Industry Marketing
Vijai Shankar, Sr. Director Industry Marketing

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