Blog

All Blog Posts

  • Diagnosing Complex Customer Issues

    September 20, 2017 Ryan East, Content Marketing Manager

    No matter how loved your brand is, every company has to deal with customer experience issues. How quickly you’re able to identify where a customer’s journey was derailed and provide a fix leaves a lasting impact on customer satisfaction – and loyalty.

    Many customer experience issues are straight-forward, easily identified, and can even be handled through today’s smart chatbots. But what about more complex issues? These difficult issues are ones that persist from year to year and are truly complex because of three main reasons:

    Topics: Customer Acquisition, Customer Engagement
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  • Debunking Chatbot Myths

    September 6, 2017 Kevin Payne, Vice President, Global Demand Generation & Field Marketing

    America became independent on July 4, 1776. Thomas Edison invented the electric light bulb. Magellan was the first to circumnavigate the globe.

    All myths.*

    Chatbots are the greatest thing since sliced bread.** All chatbots utilize artificial intelligence. Chatbots will replace humans.

    Topics: Customer Engagement, Virtual Agent (Chatbots)
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  • Power to the People! Breaking through the digital noise with people based marketing

    August 29, 2017 Angela Sanfilippo, Senior Director of Product Marketing

    Quick quiz: How many devices do you own? How about your household? We’d be willing to bet you own more than one, probably more than two—and regularly use them all. Device use is at an all-time high, with people often juggling multiple screens at a time. Have you ever checked social media on your phone while also streaming a TV show and surfing the web on your tablet or laptop at the same time? Yep, we thought so.

    Topics: Customer Acquisition
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  • [24]7 AIVA Powers both Speech and Digital Channels

    August 16, 2017 Scott Horn, Chief Marketing Officer

    Today, we officially rolled out [24]7 AIVA as part of our 2017 Summer Release. AIVA is our industry-leading AI-powered Virtual Agent that enables businesses to build once and deploy across any self-service channel. It’s built on [24]7’s common technology platform for both self-service and assisted service channels, and it allows companies to better anticipate what their customers are trying to achieve, to deliver a more personalized experience.

    Topics: Customer Acquisition
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  • Comparing Bidding Tools: [24]7 vs. Google

    August 2, 2017 Angela Sanfilippo, Senior Director of Product Marketing

    We get asked all the time what makes [24]7 Predictive Search Bidding different from Google's AdWords Target CPA/ROAS and DoubleClick bidding solutions. There's no one answer to that—we do a lot of things differently. But we also work really well alongside Google's native tools and can help you make the most of your paid search budgets and Google's auction. We're all about helping you succeed in whatever way works best for your company.

    Topics: Customer Acquisition
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  • Does Your Search Bidding Pass the Test? Try Our FREE SEM Analysis

    July 21, 2017 Sam Knapp, Head of Insights for [24]7 Predictive Search Bidding

    Have you ever done something for years and years thinking your approach was working "fine" or "good enough" only to have a close friend point out that there's a new and improved way to handle the task? It could be as small as a new calendar app for your phone that is way better than the pre-installed iCalendar, or the joys of Spotify premium over Spotify standard. Well today we want to be that close friend and let you know that the way you've been developing your SEM bidding strategy is all wrong; There's a new and better way!

    Topics: Customer Acquisition
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  • Am I a Demanding Traveler?

    July 5, 2017 Kimberlee West, Product Marketing Manager

    I consider myself to be an easy-going traveler. However, I want to get the most out of the time I set aside for leisure. I want to go at my own pace, even if that means serving myself. I value experiences over material things, and I look forward to the comments I’ll receive once I post my pictures on Facebook and Instagram.

    Topics: Customer Engagement
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  • Why Apple Business Chat will Succeed Where Others Haven’t

    June 29, 2017 PV Kannan, Co-founder and Chief Executive Officer

    The recent announcement of Apple Business Chat, which will connect businesses with customers on iMessage, has major implications for both consumers and businesses. Using Business Chat, consumers will be able to get answers to questions, resolve issues and conduct transactions on their iPhone, iPad, and Apple Watch. Apple is joining the ranks of virtually every major tech company in recognizing the value of interactive chat as a vital way of improving customer experience.

    Topics: Digital Transformation
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  • Four Key Paid Search Trends You Need to Follow

    June 26, 2017 Angela Sanfilippo, Senior Director of Product Marketing

    In the world of paid search marketing, tools and trends are constantly evolving as the market becomes more complex. Before you can decide where and how to best focus your advertising spend, you need to have a good understanding of the current landscape. To help you navigate the changing times, we’ve identified four key paid search trends we believe will impact your paid search strategy, whether you’re ready or not.

    Topics: Customer Acquisition
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  • Lost in Translation: A Telecom Journey

    May 25, 2017 Kimberlee West, Product Marketing Manager

    I am tired of repeating myself and my message being lost in translation.

    For years of gathering all my usage data and tracking my customer service calls, my TV, mobile, and internet providers seem to know nothing about me. Telecoms have a gold mine of Big Data, but are late in the game of harnessing this knowledge. The technology enabled by their networks have changed the way we engage with the world, but their customer service remains archaic.

    Topics: Customer Engagement, Virtual Agent (Chatbots)
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