Redefining Customer Acquisition

[24]7 gives companies the unparalleled ability to know and act on consumer intent in milliseconds. As the pioneer in applying the power of big data and machine learning to customer acquisition, [24]7 has developed predictive models that have been tuned by more than one and a half billion annual interactions. 

Customer Acquisition Cloud

Combines an understanding of consumer intent with leading-edge search bidding technology and personalization to help companies grow revenue, enabling marketers to better connect with and influence consumers at every touch point. The [24]7 Customer Acquisition Cloud empowers companies to achieve more effective customer acquisition at lower cost, increase their understanding of how media spending is driving revenues through marketing campaigns and leverage the billions of consumer interactions that happen annually on the [24]7 platform.

Products That Are Part of the Customer Acquisition Cloud

[24]7 Chat

The smart chat platform that combines predictive models, intelligence, and rich content to make customer service and sales conversations intuitive and effective through chat. 

[24]7 Personalization

The adaptive advertising personalization platform uses machine learning and cognitive science to continually learn and improve ad engagement by fine-tuning personalization for each consumer over time.

[24]7 Predictive Search Bidding

The bidding engine that automatically models the true value of search clicks and uses intent data to optimize campaign performance and deliver personalized customer journeys.

[24]7 Customer Engagement Platform

Our solutions are empowered by the [24]7 Customer Engagement Platform that connects interactions, simplifies journeys, and creates predictive experiences to make it easier for consumers to get things done. The platform combines prediction, understanding, orchestration, and learning to make customer engagement smarter. Customer needs are anticipated, interactions are contextual, conversations are natural, channels are unified, and engagement continuously improves and evolves.


Transform data to decisions. Drawing from a variety of data sources the platform anticipates customer intent in real-time and provides the best channel treatment for that customer at that point in the journey, on that device, and in that environment.


Engage your customers with more natural conversational experiences that are easier, contextually aware, and consistent across touch points. Use the same natural language model, combined with prediction, across IVR, mobile apps, and virtual agents.


Use channel shifting and channel pairings to drive better customer experiences and outcomes. Break down channel walls and give your customers the ability to seamlessly transition channels or combine two channels simultaneously during a journey.


Apply machine learning and insights to make customer experiences intuitive and agents more effective. Deeply rooted in the platform is continuous learning that improves prediction, agent performance and gives enterprises powerful insights about their customers.


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